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      <image:title>Blog - Innovation Value &amp;amp; Hype Cycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What are your most important decisions? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What would it take to make growth sustainable? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.johanaeriksson.com/blog/the-daily-struggle-of-respect-or-why-belonging-is-a-double-edged-sword</loc>
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    <lastmod>2024-02-22</lastmod>
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    <lastmod>2023-11-02</lastmod>
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    <lastmod>2023-11-15</lastmod>
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  <url>
    <loc>https://www.johanaeriksson.com/home</loc>
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    <lastmod>2025-11-17</lastmod>
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  <url>
    <loc>https://www.johanaeriksson.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2024-11-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629305954914-P784S0BCEU30ITW6MGKR/Johan+A+Eriksson+-+Black.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Johan A Eriksson is an advisor, investor, author and speaker. He is deeply passionate about enabling everyone to be net positive to society. Johan is an engineer from the Royal Institute of Technology in Stockholm, Sweden. Throughout his life he has always been working in both large organizations such as Google, ABB and Procter &amp; Gamble as well as with startups in parallell. Today Johan leads Analysts at Google, and is engaged in a series of initiatives linked to societal improvement. This includes startups in mental health and sustainability, initiatives striving to better measure societal progress as well as projects to accelerate lifelong learning. To improve society we need to work against polarization and for a common understanding of different perspectives. Most problems we need to solve don’t have an easy solution, so we need to embrace complexity. To do that as a group of people we need to significantly improve our ability for communication and collaboration. As the world will keep changing, Johan is committed to lifelong learning and innovation as the only long-term sustainable strategy. To learn &amp; innovate in a specific direction, Johan believes that the compass for individuals and organizations need to be very clear values. In terms of being net positive to society we also need to agree on what to optimize society for, something we haven’t done yet. Johan believes that we should optimize society for Sustainable Wellbeing. Wellbeing since if people feel better and better, that’s a good thing. Wellbeing also needs to be sustainable so we don’t spend all our resources for short-term wellbeing. We hope you want to join the journey for Sustainable Wellbeing, it’s going to be an exciting one. For more information about Johan’s work background see LinkedIn.</image:caption>
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  <url>
    <loc>https://www.johanaeriksson.com/advisor</loc>
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    <lastmod>2024-12-05</lastmod>
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      <image:title>Advisor - Areas</image:title>
      <image:caption>Johan has experience from working across many areas, but here are the ones he prioritizes currently, where the overall trend is the areas with the highest chance of having a net positive impact on society: Government Education Healthcare Mental health Sustainability Technology</image:caption>
    </image:image>
    <image:image>
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      <image:title>Advisor - Capabilities</image:title>
      <image:caption>Here are some examples of areas in which Johan advises: Innovation strategy &amp; prototyping Learning &amp; capability building Technology, digitalization &amp; AI User experience Data-driven decision intelligence Leadership Strategy Psychological safety Diversity, equity &amp; inclusion Business development Sustainable wellbeing</image:caption>
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  <url>
    <loc>https://www.johanaeriksson.com/contact</loc>
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    <lastmod>2024-11-09</lastmod>
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  <url>
    <loc>https://www.johanaeriksson.com/speaker</loc>
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    <lastmod>2024-12-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/e9a5cd11-d018-43c7-b55f-31c0d2a23795/Technology+Trends.jpg</image:loc>
      <image:title>Speaker - Digitalization &amp; AI</image:title>
      <image:caption>Technology keeps transforming the world. In this session Johan provides a framework for how to keep up with emerging technology trends, and also how they can impact your reality. Johan walks through some of the most important and impactful technologies in detail, including generative AI, and provides tangible ways for you to start applying them to your work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/d5883cd5-51bd-410b-92d3-ede71aef127e/andrew-tanglao-3I2vzcmEpLU-unsplash.jpg</image:loc>
      <image:title>Speaker - Sustainable Wellbeing</image:title>
      <image:caption>We can’t sprint a marathon, and life is a marathon. In this talk Johan goes through the fundamentals for what makes your wellbeing long-term sustainable. You will also learn what it takes to create structures that enable others to also have sustainable wellbeing across you family, team and organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/abd1529b-1ec7-43c6-b591-7bf4dc26bc2c/Johan+A+Eriksson+-+Lifelong+learner.jpg</image:loc>
      <image:title>Speaker - Lifelong Learning</image:title>
      <image:caption>In a changing world, learning and innovation is the only long-term sustainable strategy. In this session Johan walks through the science of learning and how to learn efficiently as individuals and as teams. You will get hands on tools that you can start applying the very same day. Start the lifelong learning journey for you and your organization today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/d5a1b61a-e4f9-4c9f-881a-e4e9a577d3fc/Leadership+In+A+Changing+World.jpg</image:loc>
      <image:title>Speaker - Leadership in a rapidly changing world</image:title>
      <image:caption>The world keeps changing. How do you set yourself and your organization up for success in a changing world? In this session Johan goes through how to assume leadership, what compasses you can use to navigate change, and how you can ensure you are always one step ahead. Change management for everyone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/3118ab27-5955-480d-bd37-91d3e1b2e4e0/ux-indonesia-1V5zGGTYXVc-unsplash.jpg</image:loc>
      <image:title>Speaker - User experience</image:title>
      <image:caption>What is the difference between being obsessed about the end user instead of being user-centric? How can you as a team or organization create a user-centric culture? What practical tools and habits can you start using already today? This session sets you up for success to be truly user centric.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johanaeriksson.com/press</loc>
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    <lastmod>2024-11-09</lastmod>
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      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629307138024-PBRIN3Z5IU2VSNEKYGX0/Johan+A+Eriksson+-+Black.jpg</image:loc>
      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629307283980-OWWKD14A6B4Y7R59U9CI/Johan+A+Eriksson+-+Lifelong+learner.jpg</image:loc>
      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629307460749-9VGEN209JRHCL2ADMMJ2/Johan+A+Eriksson+-+Lifelong+learning+bw.jpg</image:loc>
      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629307250006-59X24M1AQRPEU6K0IHT6/Johan+A+Eriksson+-+Nature.jpg</image:loc>
      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629307430831-ML453X8ODPWAIWJX4XW6/Johan+A+Eriksson+-+Nature+bw.jpg</image:loc>
      <image:title>Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.johanaeriksson.com/publications</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/912885dc-8dc2-413f-837b-555f57693c4b/Screenshot+2024-12-02+21.43.49.png</image:loc>
      <image:title>Publications - Värderingar / Values</image:title>
      <image:caption>This is a book originally written in Swedish, with free form poetry summarizing Johan’s personal values. It also includes guidance on how you can uncover your values, which can also be found at YourValues.org. Värderingar © 2024 by Johan A Eriksson is licensed under CC BY 4.0 Values © 2024 by Johan A Eriksson is licensed under CC BY 4.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629307973552-GTHWMU6RX7WT26X4ONAJ/Marketing+Goes+Digital.jpg</image:loc>
      <image:title>Publications - Marketing Goes Digital</image:title>
      <image:caption>A book co-authored with David Ståhlberg that was published in 2016. The book walks through the area of marketing and the pivot made driven by digital technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/d9a8211d-ccdd-445f-b78d-02a9be53baa9/Vad+alla+m%C3%A4nniskor+b%C3%B6r+kunna</image:loc>
      <image:title>Publications - Vad alla människor bör kunna</image:title>
      <image:caption>This is a continuously updated summary of the topics that Johan believe that every person would benefit from having fundamental knowledge about. A contribution to lifelong learning and “folkbildning”. Vad alla människor bör kunna © 2025 by Johan A Eriksson is licensed under CC BY 4.0</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611d168b7fb1b3567b9726d4/1629308280246-7PLPO6M7X5JJUYJN3QZT/Sjalvstyra.jpg</image:loc>
      <image:title>Publications - Självstyra (Swedish)</image:title>
      <image:caption>In this book Johan goes through what it takes to live the life you want to live and work to become the person you want to be. The book revolves around the three areas of the choice you need to make to live your life and not just be a victim of circumstances, the values that guides the direction of your life, and the constant learning and innovation needed to walk in the direction of your values. If you’re looking for a book that is easy to digest and apply to make a meaningful change in your life this is it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johanaeriksson.com/design-sprints</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
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      <image:title>Design Sprints - From a problem to a solution in just 1 day</image:title>
      <image:caption>Many organizations run projects that often drag out over months and sometimes years, many meetings, thousands of emails and other messages. At Google, Jake Knapp invented a way to do all of this in a very short period of time, calling it Design Sprints. Johan can lead a design sprint for any problem you may have and in just 1 day move from a problem statement to a prototype that you can test with people. In short, the day would look as: Team check-in Review &amp; refine problem statement Explore similar problems and solutions from other fields as inspiration, including potential lightning talks from experts Brainstorm solutions Vote amongst solutions what to prototype Build prototype Test prototype with intended users Agree on next steps So, instead of dragging your most important challenge out over time, book Johan for a Design Sprint and get really far in just 1 day. It’s a transformative experience.</image:caption>
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